Before we dive into a ton of offline and online content marketing examples, I want to quickly show you a few necessary tips for your content marketing strategy.
It’s one thing to know what content marketing is, why it’s powerful, and even how to do it. It’s it’s quite another thing to actually know how to implement all of that information.
The first tip I have for you is to always pay attention to your analytics.
If you don’t know how your current content is performing, then you won’t be able to prevent blunders and iterate what’s working well.
Google Analytics will give you all of the necessary information.
The second tip follows closely to the first:
Once you know how all of your content is performing, run tests.
In particular, you can run A/B tests, which are remarkably powerful.
A/B testing is a way to test two pieces of content that are identical except for one factor. Maybe it’s the copy. Maybe it’s the CTA. Maybe it’s the title.
Whatever the case, A/B testing removes all the factors except for the one you want to examine, giving your test far more accurate results.
And it’s a great way to gather the information you need to iterate your current content marketing strategy.
As another tip, always keep your content schedule organized. Content marketers and creators are notoriously unorganized.
But that hurts your consistency and overall effectiveness.
Use a tool like CoSchedule to keep your content calendar in one cohesive location.
With an organized content schedule, helpful analytics, and regular A/B testing, your content marketing efforts will have a better chance of success.
After all, if you’re going to spend the time and budget on content marketing, you should make the most of it.
To further help you do that, now we’re going to look at over ten offline and online content marketing examples that will inspire your own strategy.
Let’s get started on the next page.