Though many people are successful with affiliate marketing, there can be a dark side, too.
As with any other business that involves making money, affiliate marketing is the target of various types of fraud, like cookie stuffing or dropping. However, there are other practices to steer clear of, including:
- Creating poor quality content: Gone are the days when you can produce keyword-loaded content and dominate Google. Instead, write quality content and add value to each article.
- Using the “hard sell” approach: Concentrate on relationship-building rather than the direct sales approach. Once a customer trusts you, they’re more prone to buy what you recommend.
- Failing to check the legitimacy of products: That health product may sound impressive and pay high commissions, but does it do what it claims? Choose your products carefully and read reviews online.
- Misleading buyers: It should go without saying, but the lure of commissions can cause some affiliates to misrepresent the benefits of products. By making bold claims, you may get more click-throughs, but it’s unethical and could also be illegal.
As an affiliate marketer, your reputation is everything. If your audience doesn’t trust or believe you, you won’t earn any income. Focus on your audience first and foremost.