Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences.
How can you make the most of it?
Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested), but it’s also an easy way to lose money if you don’t approach it in the right way.
To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing.
What is Pay-Per-Click (PPC) Marketing?
Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked.
Generating over $134 billion in ad revenue, Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.