Automating your tasks can help you save time and prioritize higher-priority projects. Automation in the right areas can greatly increase the benefits to your Digital Marketing Strategy.
Here is a shortlist of some of the area’s to consider automating:
- Automate Marketing Emails – Schedule your marketing emails in advance to your selected contacts. You can also set up email series’ that get fired off to different audiences to provide personalized follow-up.
- Automate Notifications – These are particularly helpful for follow up’s when someone sends you an email.
- Automate Social Media Posts – Schedule all social media posts on multiple platforms in advance.
- Automate Lead Flow – If a user wishes to download a resource, you can send them an email right away to allow them to download that resource. You can continue to send them scheduled automated emails with additional information o the topic to help them move down along the funnel.
- Automate Analytics Reporting – Use Google Analytics and your CRM to track consumer behavior. These metrics are vital to observe the growth of your marketing activities.