To succeed with email marketing, you have to be strategic in the way you design your campaigns. Here are some of the best email marketing strategies you can employ.
Use the Right List Building Strategies
The success of your email marketing campaigns depends on the quality of your email list. To build such a list, you must use list-building strategies designed to attract your target audience. For example, a case study promoted on LinkedIn may help a B2B brand build a list of engaged subscribers but flop when used by a B2C brand.
Practice Good Email List Hygiene
Another essential email marketing strategy is practicing good email list hygiene. Cleaning out inactive subscribers and email addresses that are no longer in use will ensure you have a good sender reputation.
Keep Your List Warm
Regularly send emails to your list to keep your subscribers engaged (warm). However, sporadic emailing could result in subscribers forgetting who you are and lead to low conversion rates.
If some of your subscribers go cold, you can run a re-engagement campaign.
Focus on One Objective
Design each campaign and email to focus on one objective. Trying to kill two (or more) birds with one stone doesn’t work with email marketing. It only confuses your audience and reduces your conversion rates.
Define and Track the Right KPIs
Email marketing is more than sending your subscribers a couple of emails. It also entails tracking the performance of your campaigns. To do so, you must define and track the right key performance indicators (KPIs).