Ally Invest is one of the most versatile investment platforms in the industry. You can take advantage of low-cost self-directed investing, including trading fees on options and mutual funds that are lower than most other brokers. In addition, they offer options for a robo-advisor, low-cost wealth management, and the full range of banking services, including checking, savings and loan products.
But we must reiterate that Ally Invest may not be the best option for an investor with a smaller account who’s looking to build a portfolio. Since they don’t offer fractional share trading, it will be difficult to dollar-cost average into a portfolio, as well as to diversify your holdings with a small amount of money. If you have less than $1,000 to invest, you may be better served with a broker that offers fractional share trading.