If you want to remain competitive in your industry, it is vital that you keep up with your competitors. And there’s a good chance that many of them are already using digital marketing strategies to reach new leads, engage current customers, and influence purchasing decisions. According to Content Marketing Institute, 76 percent of B2C marketers and 88 percent of B2B marketers are currently using content marketing strategies like blogging to engage their target market. With the majority of brands reaching and engaging consumers through digital marketing, consumers have come to expect this type of digital engagement from the brands that they buy from.
In addition to gaining organic or unpaid traffic, modern brands are also using paid digital marketing strategies to reach out to their ideal customers online. One report found that 66 percent of B2B marketers report using SEM, making it the most used paid marketing tactic for B2B brands. While B2C marketers (64 percent) also report that SEM is the most effective form of paid advertising. It is clear that paid channels like search and social media ads are just as important to a brand’s digital marketing strategy as those that are aimed at driving organic traffic.
Not only are brands using digital marketing strategies to reach their audience, but they are continuing to increase their spend on these strategies. E-Marketers 2016 predictions forecast shows an increase in digital ad spending to reach $23 billion by the year 2020. It is clear to see that digital marketing is here to stay. If you do not work to integrate digital marketing tactics into your company’s overall marketing strategy, there is a good chance that your company will get left behind.
We could write a book on all of the ways that digital marketing can positively impact your brand, but the 10 reasons illustrated above should be enough to at least peak your interest. If you don’t currently have a digital marketing strategy in place, you may be losing out on an important opportunity to reach out to more consumers and make a stronger connection with your current customers.