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Digital Marketing FAQ's

What is a KPI?

KPIs or key performance indicators, are metrics brands that track to determine how effective their marketing is. Examples include: conversion rate, bounce rate, ROI, etc.

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Digital Marketing FAQ's

Is coding required for digital marketing?

Absolutely not! Many of the techniques you’ll need to master can be essentially self-taught, with enough patience and the right direction.

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Digital Marketing FAQ's

Is digital marketing easy?

Definitely not, but it’s far from impossible to figure out! Commit yourself to the learning process and eventually, you’ll have a digital marketing strategy that can support long-term growth.

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Digital Marketing FAQ's

How can I start digital marketing?

Start with the basic building blocks of digital marketing. Understand your audience and establish clear marketing goals. Start testing and keep experimenting until you find what works!

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Digital Marketing FAQ's

How do I segment my email list?

Use your email tool to split subscribers based on demographics, interests, or customers versus non-customers. Then, send customized messages to each segment.

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Digital Marketing FAQ's

What is email automation?

Email automation allows you to create complex email campaigns that send emails based on actions, such as when a subscriber adds an item to their cart or downloads an asset.

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Digital Marketing FAQ's

What email marketing regulations are there?

CAN-SPAM and GDPR (for Europe) require you to protect user’s privacy and avoid sending emails to purchased lists.

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Digital Marketing FAQ's

How do I build an email list?

You can offer a downloadable asset, host a giveaway, or provide a free email course.

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Digital Marketing FAQ's

What are the benefits of email marketing?

Email marketing can help businesses reach a wider audience, drive sales, recover abandoned carts, and further develop your relationship with your audience.

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Digital Marketing FAQ's

What Are the Stages of The Content Marketing Purchasing Funnel?

Awareness, consideration, conversion, and loyalty.