KPIs or key performance indicators, are metrics brands that track to determine how effective their marketing is. Examples include: conversion rate, bounce rate, ROI, etc.
Absolutely not! Many of the techniques you’ll need to master can be essentially self-taught, with enough patience and the right direction.
Definitely not, but it’s far from impossible to figure out! Commit yourself to the learning process and eventually, you’ll have a digital marketing strategy that can support long-term growth.
Start with the basic building blocks of digital marketing. Understand your audience and establish clear marketing goals. Start testing and keep experimenting until you find what works!
Use your email tool to split subscribers based on demographics, interests, or customers versus non-customers. Then, send customized messages to each segment.
Email automation allows you to create complex email campaigns that send emails based on actions, such as when a subscriber adds an item to their cart or downloads an asset.
CAN-SPAM and GDPR (for Europe) require you to protect user’s privacy and avoid sending emails to purchased lists.
You can offer a downloadable asset, host a giveaway, or provide a free email course.
Email marketing can help businesses reach a wider audience, drive sales, recover abandoned carts, and further develop your relationship with your audience.
Awareness, consideration, conversion, and loyalty.