Once more, people today want instant gratification.
Create a great customer experience by providing resources and answering questions while customers and prospects are engaged.
Instead of waiting for hours (or even days) for your support to reach back, answer your consumers’ questions now by creating a knowledge base with the answers to commonly asked questions.
Your knowledge base should include examples, pictures, explanations, links to additional resources, etc. These are all accessible through Google.
Create a library of how-to videos to help with customer onboarding and product education. This will also help build the company’s reputation as a brand that cares about its customers.
HubSpot Academy is a great example.