Category: Digital marketing tips & tricks

Once more, people today want instant gratification.

Create a great customer experience by providing resources and answering questions while customers and prospects are engaged.

Knowledge base:

Instead of waiting for hours (or even days) for your support to reach back, answer your consumers’ questions now by creating a knowledge base with the answers to commonly asked questions.

Your knowledge base should include examples, pictures, explanations, links to additional resources, etc. These are all accessible through Google.

Training videos:

Create a library of how-to videos to help with customer onboarding and product education. This will also help build the company’s reputation as a brand that cares about its customers.

HubSpot Academy is a great example.

Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.

There are really 3 main aspects to SEO:

• researching what people are searching for in your industry
• writing valuable, helpful relevant content that answers these searchers questions
• getting other websites to link back to this content

With successful SEO, you can expand your reach to new audiences and online communities dramatically. Attract them to your website where you can hopefully convert them to paying customers.

Different online branding and marketing channels will provide different benefits to you and your business. As the old saying goes, “you’ve got to spend money to make money”. Prepare to spend, but be smart about it.

Spend some time carefully analyzing each channel, platform, or tool and what they offer to your business (in-depth). Also, set clear and measurable goals for each activity.

You will want to do this so that you can properly decide where and how much to spend. Spending and digital marketing should be done in a strategic way.

Doing things haphazardly will only yield ineffective and unsustainable results for your business – you’ll effectively be burning money.

One of the strategies we use at Rocket Expansion is to do small test campaigns with any new marketing spend and wait for results. Then, once we see which campaigns are successful, we spend more heavily on those and ditch the rest.

Be sure to continuously measure and have reviews of the results of each of your branding and marketing tactics and promotions.

This will ensure you’re getting the best bang for your buck, and alter or cease activities that aren’t meeting your goals.

Whether you are an industry expert or a beginner, first impressions matter. A lot. The importance and value of your company’s first impression is the reason you need a kick-butt, rock star brand.

Your brand is more than just a logo on display. Branding runs deep.

That’s why hiring a professional to do your branding and logo is key to your success. It is part of what will make you the brand of choice.

Consumers always want instant solutions.

People are not willing to spend hours searching for information and with COVID changing consumer behavior, consumers are expecting everything to be handled online.

In 2021, try incorporating a few digital strategies and tools that make it easy for your contacts to conveniently engage with your sales team on their own terms.

Here are some examples of tools to keep in mind :

• Chatbots – Chatbots allow visitors to open live online chat conversations with business representatives on the company website. Businesses can provide support, ask qualifying lead questions, and even convert leads all through a live online chatbot, like Drift Video prospecting: Use video prospecting to help stand out amongst competitors and humanize the sales process by putting a face to the name. Personalize your message and include a call to action to have them schedule a meeting with you.
• Pre-recorded demos – Save time in your sales process by pre-recording your product demos. You’ll provide a great user experience where viewers can stop, pause, and rewatch the demo when it’s convenient for them.
• Appointment and scheduling tools – Use appointment scheduling tools like Calendly to automatically and accurately schedule meetings with leads right on the spot. Here’s an example of ours.
• Online transactions and e-signatures – Utilize online transactions and e-signature tools like DocuSign to provide a convenient and fast turnaround on purchases.

Marketing campaigns need to be customized to appeal to the local population. Start by optimizing your digital presence for local SEO.

According to HubSpot, 72% of customers did a local search before visiting a shop within a 5-mile radius.

Having a Google My Business page is essential, along with a strong backlinking profile to boost search results.

Next, you may leverage technology such as geolocation services to target audiences. With geolocation data, you can send personalized messages to a small group encouraging action at your nearby local store.

Social Media Marketing is booming in 2021. This is predominantly lead by video-based social media marketing. Consumers are increasingly engaging with image-based content, as well as video content.

We’ve seen vast shifts in almost every social media platform and landscape this past year.

Times have changed and apps like TikTok and Instagram Reels debuted in 2020, making videos likely to be the most popular form of content on social media in 2021.

Any digital marketing agency and digital marketers would agree that video marketing is more effective at generating leads than static posts.

Take it one step further and try adding interactive elements to your marketing videos.

Interactive videos are a new type of content that gives the viewer the ability to interact with the videos themselves creating a user experience like no other.

Consumers prefer interactive video content over other types of video content because it gives them the ability to decide what information they want to view and when they want to view it.

This information is key to your company’s Social Media Strategy.

SEO tools and Google Analytics data will tell you what keywords and topics consumers in your industry are searching for.

Use this data to create blogs and resources.

The goal is to make quality, valuable content. Alternatively, you can use these topics to improve and re-purpose the information on your current highly searched blogs.

It is also key to focus on the human connection, instead of selling your product. By providing helpful and very valuable content, you’ll begin to gain trust and credibility with potential customers.

Automating your tasks can help you save time and prioritize higher-priority projects. Automation in the right areas can greatly increase the benefits to your Digital Marketing Strategy.

Here is a shortlist of some of the area’s to consider automating:

• Automate Marketing Emails – Schedule your marketing emails in advance to your selected contacts. You can also set up email series’ that get fired off to different audiences to provide personalized follow-up.
• Automate Notifications – These are particularly helpful for follow up’s when someone sends you an email.
• Automate Social Media Posts – Schedule all social media posts on multiple platforms in advance.
• Automate Lead Flow – If a user wishes to download a resource, you can send them an email right away to allow them to download that resource. You can continue to send them scheduled automated emails with additional information o the topic to help them move down along the funnel.  
• Automate Analytics Reporting – Use Google Analytics and your CRM to track consumer behavior. These metrics are vital to observe the growth of your marketing activities.

New programs and approaches are helping businesses achieve optimization and streamlined methods.

Consider using these digital marketing tools and platforms in 2021 (if you aren’t already):

• CRMs – Customer Relationship Management Systems: Keep your contact, sales, and customer engagement process well managed.
• Analytics and reporting software – help you know exactly what kind of results you’re getting so you’re spending your time and budget on the right things.
• SEO optimization software – For example, if you are using a WordPress website you can use Yoast SEO or Rankmath. There are many others. We use a tool called Frase at Rocket Expansion as well to help us create great SEO-optimized content.