There are many types of email; such are as follows:
Newsletters: It is studying by Clutch, the newsletter is the most common type of email that are routinely sent to all mailing list subscribers, either daily, weekly, or monthly. These emails often contain from the blog or website, links curated from other sources, and selected content that the company has recently published. Typically, Newsletter emails are sent on a consistent schedule, and they offer businesses the option to convey important information to their client through a single source. Newsletters might also incorporate upcoming events or new, webinars from the company, or other updates.
Lead Nurturing: Lead-nurturing emails are a series of related emails that marketers use to take users on a journey that may impact their buying behavior. These emails are typically sent over a period of several days or weeks. Lead-nurturing emails are also known as trigger campaigns, which are used for solutions in an attempt to move any prospective sale into a completed purchase and educate potential buyers on the services. These emails are not only helpful for converting emails but also drive engagement. Furthermore, lead-nurturing emails are initiated by a potential buyer taking initial action, such as clicking links on a promotional email or downloading a free sample.
Promotional emails: It is the most common type of B2B (Business to Business) email, which is used to inform the email list of your new or existing products or services. These types of emails contain creating new or repeat customers, speeding up the buying process, or encouraging contacts to take some type of action. It provides some critical benefits to buyers, such as a free month of service, reduced or omitted fees for managed services, or percentage off the purchase price.
Standalone Emails: These emails are popular like newsletters emails, but they contain a limitation. If you want to send an email with multiple links or blurbs, your main call-to-action can weaken. Your subscriber may skip your email and move on, as they may click on the first link or two in your email but may not come back to the others.
Onboarding emails: An onboarding email is a message that is used to strengthen customer loyalty, also known as post-sale emails. These emails receive users right after subscription. The onboarding emails are sent to buyers to familiarize and educate them about how to use a product effectively. Additionally, when clients faced with large-scale service deployments, these emails help them facilitate user adoption.
Transactional: These emails are related to account activity or a commercial transaction and sent from one sender to one recipient. Some examples of transactional email are purchase confirmations, password reminder emails, and personalized product notifications. These emails are used when you have any kind of e-commerce component to your business. As compared to any other type of email, the transactional email messages have 8x the opens and clicks.
Plain-Text Emails: It is a simple email that does not include images or graphics and no formatting; it only contains the text. These types of emails may worth it if you try to only ever send fancy formatted emails, text-only messages. According to HubSpot, although people prefer fully designed emails with various images, plain text emails with less HTML won out in every A/B test. In fact, HTML emails contain lower open and click-through rates, and plain text emails can be great for blog content, event invitations, and survey or feedback requests. Even if you do not send plainer emails, but you can boost your open and click through rates by simplifying your emails and including fewer images.
Welcome emails: It is a type of B2B email and common parts of onboarding emails that help users get acquainted with the brand. These emails can improve subscriber constancy as they include additional information, which helps to the new subscriber in terms of a business objective. Generally, welcome emails are sent buyers who got a subscription to a business’s opt-in activities, such as a blog, mailing list, or webinar. Also, these emails can help businesses to build a better relationship between customers.