SEO tools and Google Analytics data will tell you what keywords and topics consumers in your industry are searching for.
Use this data to create blogs and resources.
The goal is to make quality, valuable content. Alternatively, you can use these topics to improve and re-purpose the information on your current highly searched blogs.
It is also key to focus on the human connection, instead of selling your product. By providing helpful and very valuable content, you’ll begin to gain trust and credibility with potential customers.