Digital marketing tips & tricks

Create self-service options

Once more, people today want instant gratification.

Create a great customer experience by providing resources and answering questions while customers and prospects are engaged.

Knowledge base:

Instead of waiting for hours (or even days) for your support to reach back, answer your consumers’ questions now by creating a knowledge base with the answers to commonly asked questions.

Your knowledge base should include examples, pictures, explanations, links to additional resources, etc. These are all accessible through Google.

Training videos:

Create a library of how-to videos to help with customer onboarding and product education. This will also help build the company’s reputation as a brand that cares about its customers.

HubSpot Academy is a great example.

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