Social media marketing is a popular digital marketing tactic that allows your company to be part of the online conversation about your brand. Over the past few years, it has become clear that social media is here to stay, and it’s not just for young people. Research shows that 79 percent of all internet users in the United States have Facebook profiles and 68 percent of all Americans have profiles. These statistics show that there is an attractive opportunity for brands who want to reach their target market and start a conversation on social media.
What’s more is that consumers are not just using social media sites frequently, but they are often influenced by the information that they find there. According to Ironpaper, 93 percent of shoppers’ buying decisions are influenced by social media. This shows the power that social media can have on consumer purchasing decisions. Whether consumers are looking at reviews on Facebook or asking their friends and family for advice before making a purchase, social media engagement can go a long way in determining a consumer’s ultimate purchasing decision.
Businesses can take advantage of social media marketing as a tool for participating in the conversation about their brand online. Through consistent engagement and posting of valuable content, brands can work to develop a stronger relationship with current customers while also starting a conversation with potential leads. By answering questions and concerns on social media, brands can also improve their customer service processes, which contributes to a better overall online reputation.