Even big companies with large marketing budgets need to be conscious of how they spend their marketing dollars. One of the greatest benefits of digital marketing is that these tactics are both affordable and effective. Businesses can market through email, social media and SEO-driven content marketing at only a fraction of the price that it costs to produce and distribute print advertising or develop and place ads on prominent radio stations or television channels.
Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In fact, content marketing costs 3 times less than some traditional marketing tactics. Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.
By investing in more affordable tactics that provide a positive ROI, business owners and marketers can better optimize their marketing budget. Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while still being able to allocate funds to campaigns that may require more expensive, traditional marketing materials. In the end, these affordable and effective digital marketing strategies help businesses get the most out of their marketing budget.