Creating content that’s truly impactful is rarely easy. Even massive brands like Coke and Pepsi don’t always get it right. That’s why I’m always fascinated by the way Dollar Shave Club exploded onto the scene.
In their very first video ad, Dollar Shave Club makesa compelling case for their product while also providing some incredibly entertaining ad content. As a small business, your goal is to make an impact. The problem is that most small business owners think they need a massive ad budget to compete in their industry.Let’s clear something up: You don’t need money to be memorable. You just need to understand your brand, your audience, and what makes your product special.