Many companies are under the assumption that once they go digital, they can’t go back to traditional marketing. However, using the two in conjunction allows “the best of both worlds” when attracting and engaging your customers. The key to finding success with an integrated marketing strategy is to consider the strengths of each marketing tactic and take advantage of these strengths to maximize results.
Many modern brands find success in pairing traditional marketing tactics like print ads with digital marketing tactics like social media to maximize the overall success of their marketing campaigns. Traditional marketing tactics like print and television ads are successful in offering a broad reach that can build brand recognition and help you stay top of mind in your target market. Whereas many digital marketing tactics like social media, blogging, and SEO can help you deliver more targeted content that informs and educates your audience. Not to mention, some consumers respond better to one type of marketing over another. Both of these approaches to marketing are valid and successful, but combining the two can make for a stronger marketing strategy that covers all the bases.