4. Retail banking and service provided by bank

Example of Retail Banking

Jennifer goes to ICICI Bank with the intension to obtain personal banking services with Rs.10,000/- in hand. She deposit Rs.10,000 paycheck into saving account and meet bank representative for various schemes offered by bank. Bank representative explain him the retirement schemes, children education saving plan, home loan schemes, etc.

After discussion she considered to apply for home loan. Jennifer was very much satisfied with bank services because at one place she was able to deposit money, plan for future and get best suitable scheme for her.  customer satisfaction is one of the primary focus for retail banks.

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