data science FAQ's

Explain A/B testing

To perform a hypothesis testing of a randomized experiment with two variables A and B, we make use of A/B testing. A/B testing is used to optimize web-pages based on user preferences where small changes are added to web-pages that are delivered to a sample of users. Based on their reaction to the web-page and reaction of the rest of the audience to the original page, we can carry out this statistical experiment.

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