In the scientific method, falsifiability is an important part of any valid hypothesis.1 In order to test a claim scientifically, it must be possible that the claim could be proven false.
Students sometimes confuse the idea of falsifiability with the idea that it means that something is false, which is not the case. What falsifiability means is that if something was false, then it is possible to demonstrate that it is false.
One of the hallmarks of pseudoscience is that it makes claims that cannot be refuted or proven false.