According to Google, users show that they prefer sites with a great page experience. It makes sense because who wants to spends hours struggling online right?
Prioritizing user experience (UX) will mean visitors are likely to stay engaged on your company website rather than visit your competitors.
To help businesses measure the user experience of their website, Google rolled out a new set of metrics called “Core Web Vitals ” that help measure website speed, responsiveness, and visual stability.