In many cases, researchers might draw a hypothesis from a specific theory or build on previous research. For example, prior research has shown that stress can impact the immune system. So a researcher might hypothesize: “People with high-stress levels will be more likely to contract a common cold after being exposed to the virus than people who have low-stress levels.”
In other instances, researchers might look at commonly held beliefs or folk wisdom. “Birds of a feather flock together” is one example of folk wisdom that a psychologist might try to investigate. The researcher might pose a specific hypothesis that “People tend to select romantic partners who are similar to them in interests and educational level.”