If any brand is to gain credibility quickly and sustainably, it would be via the internet. Content marketing studies show that digitally active brands usually end up having the most credibility. Through its content, a company can address customers’ doubts, clarify important concepts, and show that it understands what drives its market.
Useful and interesting content helps a company to gain the trust of its customers, as well as that of industry experts. It can be effective to the extent that competitors start to cite it also in their content.
But how do you know your brand has gained credibility? Well, one thing to look for is its rank in the organic search engine results pages (SERPs). You’re a reference to the market if you rank at the top of Google, for example. This attracts more stakeholders to your business and builds confidence in what you produce. After all, it’s natural to rely on professionals who are industry leaders, right?
Blogging is one way that you can establish your expertise. Consumers seek out high-quality content that addresses their challenges and questions. Your company’s subject matter experts have insights that are highly sought after and should be shared with your target market. According to HubSpot, companies that blog generate 67% more leads and It takes five-to-seven impressions for people to remember a brand.
Content marketing helps a brand gain credibility, gain trust, and generate leads.