Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is basically a system for generating consistent leads and sales from traffic. In other words, turning traffic into brand enthusiasts. A sales funnel’s job is to separate the “window shoppers” from the real buyers. It can also help improve the customer journey, based on Taboola’s study.
Use the sales funnel to generate leads online through digital marketing strategies, offer relevant and useful information, and eventually close a deal.
An online sales funnel is specifically designed to consistently generate leads. Here’s an example: before creating an online sales funnel, a betting company relied on its billboards and location to generate walk-in leads for its products and services. Now, the company is using a digital offer to build a more consistent pipeline of leads. Whenever someone places their first deposit or stake, they’re given a coupon for a free amount of play. The promo is only available on the company’s website and users must register to take advantage of the offer. With this approach, the betting company generates leads in a much more systematic and predictable way. As an added bonus, because customers had to submit their email to receive the free offer, the business can stay in contact with the customer through email marketing.