Digital marketing tips & tricks

Going Local Can Boost your Sales

Marketing campaigns need to be customized to appeal to the local population. Start by optimizing your digital presence for local SEO.

According to HubSpot, 72% of customers did a local search before visiting a shop within a 5-mile radius.

Having a Google My Business page is essential, along with a strong backlinking profile to boost search results.

Next, you may leverage technology such as geolocation services to target audiences. With geolocation data, you can send personalized messages to a small group encouraging action at your nearby local store.

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