Marketing campaigns need to be customized to appeal to the local population. Start by optimizing your digital presence for local SEO.
According to HubSpot, 72% of customers did a local search before visiting a shop within a 5-mile radius.
Having a Google My Business page is essential, along with a strong backlinking profile to boost search results.
Next, you may leverage technology such as geolocation services to target audiences. With geolocation data, you can send personalized messages to a small group encouraging action at your nearby local store.