How can you tell if your marketing efforts are working? By tracking metrics.
Start with your affiliate programs dashboard, and see what this tells you. Affiliates using ad programs like Google, Facebook, or Amazon can also use their dashboards to monitor stats for individual channels.
There are also affiliate marketing tools that help track performance, gather analytics, and provide competitor data.
Here are the key affiliate metrics to pay attention to:
- ad spend
- conversion rates
- net monthly sales
- overall revenue
These metrics will tell you how often people click on your links and how often they buy. Pay attention to what type of content is most effective at driving sales and create more of that type of content.