Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.
There are really 3 main aspects to SEO:
- researching what people are searching for in your industry
- writing valuable, helpful relevant content that answers these searchers questions
- getting other websites to link back to this content
With successful SEO, you can expand your reach to new audiences and online communities dramatically. Attract them to your website where you can hopefully convert them to paying customers.