Of course, large companies have big marketing budgets, but digital marketing provides a level playing field for everyone to operate, be it a large or small business. Content marketing and SEO require investments, but you don’t have to break the bank. If you can create high-quality content that answers people’s questions, you can rank for long-tail keywords. It may take time, but it is possible.
It is true that big companies can throw serious money behind their digital advertising campaigns. However, money isn’t the only factor that matters when determining an ad’s rank on the SERP. Both Google Ads and Bing Ads evaluate an ads’ relevance and quality before determining its rank. If you have a highly relevant ad that answers searchers’ questions, you can achieve the top spot on the SERP.