4. Content marketing

Live Video For Content Marketing

What if you could communicate with your audience over video in real time without using Skype or Google Hangouts or similar tools?

Oh, wait. You can.

It’s called live video.

Thanks to Facebook and smartphones, live video is now easier to use than ever before.

And I shouldn’t have to tell you about how powerful video content marketing is. For some reason, people love video content. They remember it better, and they even engage with it more.

It might be because of the extra transparency. It might be because it’s highly visual. Or it might be because people like seeing other human faces.

Whatever the case, people love video, and you can use that to your advantage.

In fact, 80% of people can recall a video advertisement they’ve seen in the last month.

video recall content marketing

But it’s not just consumers who love video content.

After all, since consumers love it, marketers love it more.

In particular, 52% of marketers name video content as the type of content with the best ROI.

And with the ability to seamlessly edit videos using solutions like InVideo, the chance of succeeding with your video marketing is now easier than ever before.

video ROI content marketing

If that doesn’t convince you, I don’t know what will.

Everyone loves to watch a compelling video and, as a marketer, that truth can make you millions.

But there’s one thing more powerful than video:

Live video.

In fact, viewers watch live video an average of three times longer than traditional videos.

Most likely, that’s because people love watching a video where the person on the other side of the camera has to be transparent. They might make a mistake, they can’t edit the video, and they get to see who the person really is.

It’s that kind of honesty and transparency that consumers crave.

And with live video, you can give it to them.

Live video is so popular and effective that Facebook has adopted it as a basic type of content.

go live facebook content marketing

And so has Instagram.

instagram live stream

If you want to build a strong relationship with your audience, then consider running weekly live videos.

Do them at the same time every week so that people know when to hop on social media and tune in.

That way, you won’t be sitting there alone.

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