Unlike traditional marketing, which includes expensive TV, radio, or print ads, online advertising platforms are much more affordable. You can also improve your ad conversion rate more conveniently than you can with traditional advertising. With print advertisements, it’s often difficult to track conversion rates as everything is happening offline. How do you know if someone saw your ad in a magazine and then went to the store? If you can’t track your advertisement’s performance, how can you optimize it?
Digital advertising makes it easy since every interaction is tracked. You instantly know how many people are viewing your ad and what actions they take.
Most online advertising platforms include some level of reporting, which you can use to refine your ad targeting, copy, and design.