Content marketing is primarily an inbound marketing tactic.
But, as with most marketing tactics, the lines are blurry somewhere in between inbound and outbound.
That’s because you can still create content and then drive traffic to it through advertisements.
Consider this ad from Grant Cardone, for instance, where he markets his business certifications and classes.
Basically, it’s just a glorified piece of content that costs money.
It’s inbound content meeting outbound marketing.
And it’s a great way to attract people to your website.
Now, you might be wondering why you would do something like that (especially if you’re giving away the content for free).
Why would you pay to drive people to your website who aren’t going to pay you in return?
Well, the answer is quite simple.
If you’re a new business with a small audience, then you might need to give your audience growth a boost by running advertisements to some of your more remarkable content.
If you don’t want to wait to grow an audience organically, then you can drive traffic to your content with paid advertisements.
Of course, Facebook isn’t the only place you can use that content marketing strategy.
You can do the same thing with AdWords.
Just consider this advertisement that drives traffic to an actual piece of helpful content rather than a landing page.
Of course, you can also just drive people straight to your landing page like these advertisements for baby clothes.
And this ad on Instagram does the same thing.
However you try to do it, it all truthfully involves content creation.
Even an advertisement, in a way, is a piece of content.
And paid advertisements are a great way to boost your traffic and sales if you’re in the beginning days of your business.
The first days are often the hardest. But with paid advertising, they don’t have to be.