2. Ally invest review

Pros and Cons


  • Offers self-directed investing as well as a robo-advisor service and wealth management.
  • Fees charged for options trades and no-load mutual funds are below industry averages.
  • Ally Invest offers one of the most generous new account bonuses in the industry, at up to $3,000.
  • Customer service is available 24/7 by phone and live chat.
    Offers auto loans, mortgages and personal loans.


  • Not available to non-US residents
  • The 0.30% annual advisory fee for the Market-Focused robo-advisor Portfolio is slightly above the industry average of 0.25%.
  • Ally Invest robo-advisor portfolios require a minimum of $100 to begin investing.
  • Does not offer fractional shares, which can negatively affect small investors.
  • Limited options for self-employed retirement plans.

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