Pros and Cons

 Pros

• Offers self-directed investing as well as a robo-advisor service and wealth management.
• Fees charged for options trades and no-load mutual funds are below industry averages.
• Ally Invest offers one of the most generous new account bonuses in the industry, at up to $3,000.
• Customer service is available 24/7 by phone and live chat.
  Offers auto loans, mortgages and personal loans.

 Cons

• Not available to non-US residents
• The 0.30% annual advisory fee for the Market-Focused robo-advisor Portfolio is slightly above the industry average of 0.25%.
• Ally Invest robo-advisor portfolios require a minimum of $100 to begin investing.
• Does not offer fractional shares, which can negatively affect small investors.
• Limited options for self-employed retirement plans.