1. Introduction of Digital Marketing

Radio Marketing

Over 100 years have passed since that original first live broadcast of the opera performance at the Met and guess what: radio is still here.

  • Nearly 250 million Americans listen to the radio each month
  • People spend an average of 102 minutes per day listening to radio content
  • By 2023, radio ad spend is predicted to grow by half a billion dollars

In recent years, radio made a smart move: having the hosts read out advertising sponsorships at the beginning of shows. This is where the host of the radio program reads out a script you or they have written that promotes your product.

To create a sponsorship, find your local radio stations with a quick Google search. Find a station whose audience reflects your company’s target demographic; radio stations should be able to provide you with the data that helps you select the right fit.

For example, if your company sells maternity products, you want to find a radio program whose average listener is a female between the ages of 24 and 40.

If you go the traditional radio advertising route, the key is to be entertaining and catch the listener’s attention.

Cadillac and Dairy Queen are two brands that come up with solid radio commercials on a consistent basis.

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