Now listen, lots of people are spending on digital ads. Very few are able to show any ROI at all. (If you are, please let me know. I’d love to tell your story!)
Digital advertising, including PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, Snapchat, Tiktok are all things you could test in order to deliver digital marketing success.
We’ve tried it all. The one approach we have found that brings in relevant traffic, engaged visitors, and converting leads is what we call contextual content promotion. We find your target audience wherever they are on the web and we serve them an ad. But not an ad for your product. And ad for your content.
Then we gather that audience into a re-targeting pool. And we hit them with offers like e-books, webinars, free guides. This allows us to deliver CPCs that are 80% less than average and CTRs that are 4-5 times higher than average.