Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected of these and has in fact improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Doing this improves the business’ website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.