Investors tend to spend most of their time worrying about quantitative analysis. Ratios like price-to-earnings and price-to-book get all the attention while numberless intangibles, like customer satisfaction, are left to annual surveys that are quickly swept under the carpet, never to be seen again.
Let’s face it: we live in a quantitative world. Everything we do revolves around top 10 lists of one kind or another. We want a shortcut and lists meet this need. Qualitative analysis, on the other hand, is tricky stuff, and most Warren Buffett wannabes find it too subjective.
However, any business whose stock price has risen consistently over time has surely satisfied all its stakeholders. As Warren Buffett has been quoted saying many times in the past: “Beware of geeks bearing formulas.”