Did you know that media services provider Netflix uses data science extensively? The company measures user engagement and retention, including:
- When you pause, rewind or fast-forward
- What day of the week and what time of day you watch content
- When and why you leave content
- Where in the world you’re watching from
- Your browsing and scrolling behavior
- What device you watch on
Netflix has over 120 million users worldwide! To process all of that information, Netflix uses advanced data science metrics. This allows it to present a better movie and show recommendations to its users and also create better shows for them. The Netflix hit series House of Cards was developed using data science and big data. Netflix collected user data from the show, West Wing, another drama taking place in the White House. The company took into consideration where people stopped when they fast-forwarded and where they stopped watching the show. Analyzing this data allowed Netflix to create what it believed was a perfectly engrossing show.
Now let us explore some of the important data scientist skills that an individual should possess.