Different online branding and marketing channels will provide different benefits to you and your business. As the old saying goes, “you’ve got to spend money to make money”. Prepare to spend, but be smart about it.
Spend some time carefully analyzing each channel, platform, or tool and what they offer to your business (in-depth). Also, set clear and measurable goals for each activity.
You will want to do this so that you can properly decide where and how much to spend. Spending and digital marketing should be done in a strategic way.
Doing things haphazardly will only yield ineffective and unsustainable results for your business – you’ll effectively be burning money.
One of the strategies we use at Rocket Expansion is to do small test campaigns with any new marketing spend and wait for results. Then, once we see which campaigns are successful, we spend more heavily on those and ditch the rest.
Be sure to continuously measure and have reviews of the results of each of your branding and marketing tactics and promotions.
This will ensure you’re getting the best bang for your buck, and alter or cease activities that aren’t meeting your goals.