Digital marketing tips & tricks

Use tools that allow for digital sales

Consumers always want instant solutions.

People are not willing to spend hours searching for information and with COVID changing consumer behavior, consumers are expecting everything to be handled online.

In 2021, try incorporating a few digital strategies and tools that make it easy for your contacts to conveniently engage with your sales team on their own terms.

Here are some examples of tools to keep in mind :

  • Chatbots – Chatbots allow visitors to open live online chat conversations with business representatives on the company website. Businesses can provide support, ask qualifying lead questions, and even convert leads all through a live online chatbot, like Drift Video prospecting: Use video prospecting to help stand out amongst competitors and humanize the sales process by putting a face to the name. Personalize your message and include a call to action to have them schedule a meeting with you.
  • Pre-recorded demos – Save time in your sales process by pre-recording your product demos. You’ll provide a great user experience where viewers can stop, pause, and rewatch the demo when it’s convenient for them.
  • Appointment and scheduling tools – Use appointment scheduling tools like Calendly to automatically and accurately schedule meetings with leads right on the spot. Here’s an example of ours.
  • Online transactions and e-signatures – Utilize online transactions and e-signature tools like DocuSign to provide a convenient and fast turnaround on purchases.

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