2. Types of Sampling

Uses of non-probability sampling

Non-probability sampling is used for the following:

Create a hypothesis: Researchers use the non-probability sampling method to create an assumption when limited to no prior information is available. This method helps with the immediate return of data and builds a base for further research.

Exploratory research: Researchers use this sampling technique widely when conducting qualitative research, pilot studies, or exploratory research.

Budget and time constraints: The non-probability method when there are budget and time constraints, and some preliminary data must be collected. Since the survey design is not rigid, it is easier to pick respondents at random and have them take the survey or questionnaire.

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