Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising.
Remember: You’re a Guest in Their Inbox
People are inundated with interruptions, pitches, and advertisements everywhere they look.
Though you might think your email is special. To the reader, your email is one in a million—and not in a good way.
This is why it’s important to remember where you are and use good manners.
Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.
It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember… you’re a guest in their inbox.
Now, let’s talk about how to build your email marketing strategy from the ground up.