Digital marketing channels also allow companies to provide a more personalized experience through interactive video ads and tailored product recommendations. Online video has quickly become a part of consumers’ daily lives. In fact, Cisco predicts that by 2019, 80 percent of the world’s internet traffic will be video with video accounting for 85 percent of total U.S. internet traffic. This presents a great opportunity for brands to engage their target audience. Businesses can use online video to grab the attention of their on-the-go audience and inform, entertain, and engage their ideal consumers.
When it comes to personalization, product recommendations are the best way to encourage repeat sales, cross-sell, and up-sell to your current customers. In fact, 56 percent of consumers are more likely to buy from a brand if they are given a personalized shopping experience. Businesses can take advantage of the wealth of data that digital marketing offers to provide personalized recommendations based on user behavior. Through email and social ads, you can target your current customers and provide personalized recommendations based on past purchases or browsing behavior.
What’s more, digital marketing allows you to reach back out to customers who have visited your site, filled their shopping cart, and left without purchasing. With remarketing ads on social media, you can increase sales by showing consumers what they left behind or remind them why your brand is so great. By re-serving personalized ad content to customers who have not yet followed through with their purchase, you can stay top of mind and work to encourage their future purchasing.